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SimSima is committed to the well-being, safety, and happiness of babies and children alike. With a wide range of products, from toys to baby bottles to strollers, SimSima helps parents meet their children’s needs. The affordable pricing is one of many benefits to shopping the SimSima line. As a children’s brand it is our goal to help parents make the right choices for their children and only provide products that pass vigorous safety testing. We hope to continue to be a staple in all Simerica homes!



KID.ish, a new premium kid’s clothing line, specializes in high quality children’s clothing designed for little ones’ comfort and simple style. With quality and natural fabrics our clothing is characterized by classic, clean designs with contemporary and playful details. We’re committed to producing the casual on-trend styles and colors kids want without forgetting the fit, quality and price-point their parents are looking for!



Gro, a high-end children’s furniture line, was created to bring meaningful innovation & contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents. Moving from couple-dom to parenting is a wonderful and emotional phase during which parents and baby begin life together. At Gro, we believe parents & baby should begin their life together in style, with quality products that reflect modern living & express the new family’s sense of identity.

Gro cares a great deal about the environment and only produces ecologically friendly products. Gro uses sustainable woods, recyclable plastics & metals and low VOC finishes. Our products are CPSIA and ASTM compliant and free of lead, BPA, phthalates, PVC, formaldehyde and MDF.